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Written by Amadis Marketing
11.28.2025

Focus on PURE, the 1st white-label EMV kernel in the world

In a world where sovereignty in electronics payment becomes the utmost priority of central banks, there is a need for an open, interoperable, global and standardized kernel: PURE is the first of its kind white-label, EMV-compliant kernel answering such needs.

Born in 2011, the PURE technology has been designed to securely and efficiently accept all kinds of contactless transactions, with physical cards, wearables and mobile wallets (OEM wallets or independent wallets) on all types of acceptance devices, whether POS, mPOS, SoftPOS, ATMs, vending machines, transit gates and validators.

Designed and specified by Thales, independently from international card schemes’ technologies and leveraging EMV standards, PURE kernel allows you to address multiple geographies and market segments.

PURE figures and why you should support it

A Global Standard

  • Used in all continents, and especially in Asia, Europe, Middle-East and Africa, PURE is a global standard

Widely Adopted

  • Adopted by close to 30 domestic payment schemes and by tens of private network operators, PURE has become a must have in any acceptance device

Large-Scale Deployment

  • As of October 2025, there are 350 million payment instruments and nearly 10 million active acceptance devices with PURE technology in the field

Versatile and Flexible

  • One unique kernel to cater for domestic payment scheme needs but also specific segment needs such as meal voucher, transit, fuel and fleet, retail

Future-Ready and Innovative

  • Accepting payments from any payment instrument, and in particular from all OEM Pay wallets

Independent

  • PURE is independent from international card schemes’ technologies and can be used for local and cross-border transactions

Why Partner with Amadis?

PURE is the world’s first white-label, EMV-compliant kernel—and with Amadis, it becomes a fully integrated, ready-to-deploy solution for your payment devices.

Time-to-market: Integrate PURE quickly into SoftPOS or PCI-PTS devices, reducing development time and accelerating deployment.

Expert guidance: Rely on Amadis’ Level 2 expertise to navigate through the certification and compliance with confidence, getting support at every step of the process.

Fast certification : Our PURE kernel meets all the functionnal requirements defined in its specification and test plan, helping you streamline your Level 2 certification with a reliable testing environment. When it comes to SoftPOS, our PURE Kernel is Level 2 certified.

Feel free to reach out to our team to have more information : contact@amadis.ca

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